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About Re-Craft

Who We Are

AI, as a new tool, helps the public improve production efficiency and creativity in more fields.

AI作为新的工具在更多领域帮助大众提高生产效率与创造力。

However, the combination of AI with traditional manufacturing, design industry and mass consumer market is still a new field, especially the integration of AI with marketing, business strategy analysis and brand business closed loop.

Re-Craft目标是使用AI技术和物料网融合设计,生产,材料,市场分析和创新产品推广,我们帮助全球的企业和品牌更高效的完成产品创新,AI与传统制造业的结合,将给大众带来更高效的产品体验。

Re-Craft's big target market is the global mass consumer market. This market has huge vitality and demand, but the situation we are facing now is that the market products are converging, the products do not show more value and appeal, the risk of new products is high and not easy to be accepted, and the supply chain system is incomplete. The product R&D cycle is long. For traditional mass consumer brands, they have many challenges in product innovation, supply chain, brand promotion and marketing. The entire product has a long cycle cost from concept to sales. In the new consumer market, products and brands with faster, more valuable and more accurate market strategies are more likely to succeed. The three key points of this success are product innovation, supply chain, and marketing strategy.

Re-Craft的大目标市场是全球的大众消费市场。 这个市场有巨大的活力和需求,但是我们目前面对情况是市场产品趋同,产品没有展现更多价值和吸引力,新品上市风险大不容易被接受,供应链体系不完整。产品研发周期长凳问题。对于传统大众消费品牌,他们在产品创新,供应链,品牌推广和市场销售有诸多挑战。整个产品从概念到销售有很长的周期成本,在新的消费市场下,更快,更有价值,更精准市场策略的产品和品牌更容易取得成功。这种成功的三个关键点是,产品创新,供应链,和市场营销策略

Our Advantage

Re-Craft have set a new standard for what is possible when design, production, and market promotion are combined with AI. The work has inspired a new wave of manufacture group ,brands factories  and designers to explore this intersection.

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Transformation of traditional manufacturing

 

We need to find a better balance between technology, quality and efficiency, and the new model of processing and manufacturing industry needs to speed up.

 

People pursued the protection of traditional crafts. The emergence of Re-Craft is the first time in the world to think about traditional crafts, combine culture with the mass, and inject new design methods into traditional crafts. Bringing new vitality and traditional crafts into people's lives is the best way to protect them.

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